Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

• AmericanAccidentNetwork.com;
• Landing pages, quizzes, forms, questionnaires, and advertorials operated by or for American Accident Network;
• Advertisements displayed through search engines, social media platforms, native-advertising networks, and other publishers;
• Telephone calls, text messages, voicemail, email, and other communications;
• Customer relationship management, lead-routing, analytics, call-tracking, and fraud-prevention systems; and
• Other services that link to this Privacy Policy.

This Privacy Policy does not govern the independent privacy practices of participating law firms, attorneys, insurance companies, medical providers, advertising platforms, or other third parties.

2. Nature of Our Service

American Accident Network operates an advertising and lead-generation service for individuals who may wish to speak with a lawyer regarding a motor-vehicle accident.

When you submit an inquiry, we may evaluate and route your information using criteria such as:

• Your state, ZIP code, and accident location;
• The date and type of accident;
• Whether you report an injury or medical treatment;
• Insurance and vehicle information;
• Whether you are already represented by an attorney;
• Participating law firms’ licensing, geographic coverage, case criteria, capacity, and availability; and
• Our commercial agreements with participating law firms.

Participating law firms may pay us to receive submitted inquiries, calls, leads, appointments, or other advertising services.

3. Notice at Collection

The following table describes the categories of personal information we may collect, the purposes for collecting and using that information, and whether we may sell or disclose it.

We do not ask you to submit Social Security numbers, complete financial-account credentials, payment-card information, account passwords, or complete medical records through our standard inquiry forms. Please do not provide this information unless we specifically request it through a secure process.

4. Information We Collect

4.1 Information You Provide Directly

We collect information you provide when you:

• Complete an online form or questionnaire;
• Request to speak with a law firm;
• Call or text a telephone number displayed by us;
• Respond to an email or text message;
• Participate in an online chat;
• Request customer support;
• Exercise a privacy right; or
• Otherwise communicate with us.

4.2 Information Collected Automatically

When you use our websites, we and our technology providers may automatically collect information through cookies, pixels, scripts, software-development kits, session-replay tools, log files, local storage, and similar technologies.

This may include your IP address, device and browser information, approximate location, advertising identifiers, pages visited, form interactions, referring source, campaign information, clicks, scrolling activity, and the date and time of your visit.

4.3 Information From Advertising and Marketing Partners

We may receive information from advertising platforms, publishers, affiliates, lead sources, analytics providers, call-tracking providers, and other marketing partners, including:

• Campaign, ad, keyword, and referral information;
• Click identifiers and conversion information;
• Telephone call and message information;
• Information indicating that you interacted with one of our advertisements; and
• Information you submitted through a platform-operated lead form.

4.4 Information From Participating Law Firms

Participating law firms may provide us with information about the status or quality of an inquiry, such as whether they contacted you, scheduled an appointment, accepted or rejected an inquiry, or entered into an attorney-client relationship.

5. Sources of Personal Information

We may obtain personal information from:

• You or a person authorized to act for you;
• Your browser, computer, telephone, or mobile device;
• Advertising platforms, publishers, affiliates, and marketing partners;
• Analytics, fraud-prevention, identity-verification, communications, and call-tracking providers;
• Participating law firms and legal intake providers;
• Publicly available sources where permitted by law; and
• Other parties involved in operating or supporting our services.

6. How We Use Personal Information

We may use personal information to:

• Receive, process, verify, and respond to your inquiry;
• Determine whether an inquiry appears to meet participating law firms’ criteria;
• Match, route, license, disclose, or sell inquiries to participating law firms;
• Allow American Accident Network and participating firms to contact you;
• Confirm information and request additional information;
• Operate our lead-distribution and bidding systems;
• Track whether inquiries were contacted, accepted, rejected, or retained;
• Measure, attribute, and improve advertising campaigns;
• Analyze website performance and user interactions;
• Detect duplicate, fraudulent, unauthorized, or abusive submissions;
• Maintain records of consent, calls, texts, and transactions;
• Comply with legal, regulatory, contractual, tax, accounting, and recordkeeping obligations;
• Establish, exercise, or defend legal claims;
• Protect the safety, security, and integrity of our websites, systems, users, and business; and
• Complete a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.

7. Sale and Sharing of Personal Information

7.1 Sale of Accident Inquiries to Law Firms

We may sell, license, transfer, or otherwise provide personal information submitted through our services to one or more participating law firms.

The information sold may include:

• Identifiers and contact information;
• Accident and incident information;
• Injury, symptom, and treatment information;
• Insurance and claim information;
• Legal representation information;
• Communications and form responses;
• Approximate location information; and
• Lead classifications and related inferences.

Participating law firms may use the information to evaluate your inquiry, contact you, conduct an intake, determine whether to offer representation, perform conflict checks, and provide legal services if you later retain them.

7.2 Advertising and Targeted Advertising

We may disclose or make available online identifiers, cookie identifiers, advertising identifiers, device information, and website activity to advertising and analytics partners.

Some state laws may define these disclosures as a “sale,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged.

You may opt out by emailing us at privacy@americanaccidentnetwork.com

7.3 Service Providers and Contractors

We may disclose personal information to vendors that process information on our behalf, including:

• Website hosting and cloud-storage providers;
• Customer relationship management providers;
• Lead-routing and distribution platforms;
• Call-tracking and call-recording providers;
• Telephone, SMS, email, and communications providers;
• Analytics and advertising measurement providers;
• Fraud-prevention and verification providers;
• Security, compliance, and professional advisers; and
• Data-storage, backup, and infrastructure providers.

7.4 Legal and Safety Disclosures

We may disclose information when we reasonably believe that disclosure is necessary to:

• Comply with applicable law or legal process;
• Respond to a court order, subpoena, or government request;
• Investigate fraud, abuse, or unlawful conduct;
• Protect the rights, property, safety, or security of American Accident Network or others; or
• Establish, exercise, or defend legal claims.

7.5 Business Transactions

Personal information may be transferred in connection with a merger, financing, acquisition, reorganization, bankruptcy, receivership, sale of assets, or similar transaction.

8. Categories Disclosed During the Previous 12 Months

During the previous 12 months, we may have collected, disclosed, sold, or shared the categories listed below. Actual practices depend on how you interacted with us and the technologies used on the website.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

9. Calls, Text Messages, Emails, and Recordings

When you provide a telephone number or email address and give the consent displayed with a form, American Accident Network and the participating law firm or firms identified in the consent disclosure may contact you regarding your inquiry.

Communications may include calls, text messages, prerecorded or artificial-voice messages, voicemail, and email, where permitted and where you have provided the required consent.

This Privacy Policy does not itself constitute consent to receive automated marketing communications. Consent is requested through the disclosure displayed when you submit your information.

You may request that communications stop by:

• Replying STOP to a text message;
• Telling a caller that you do not want further calls;
• Using the unsubscribe link in an email;
• Contacting us at privacy@americanaccidentnetwork.com or
• Using another reasonable method that clearly communicates your request.

Law firms that receive your information are independent organizations. You may need to submit a separate opt-out request directly to each firm that contacts you.

Calls may be monitored or recorded for quality assurance, compliance, training, fraud prevention, and recordkeeping, subject to applicable law.

10. Cookies and Tracking Technologies

We and our partners may use cookies, pixels, tags, scripts, local storage, call-tracking numbers, conversion APIs, and similar technologies to:

• Operate and secure our websites;
• Remember preferences and session information;
• Understand how visitors use our services;
• Attribute inquiries to advertising campaigns;
• Measure advertising performance;
• Prevent duplicate or fraudulent submissions;
• Personalize advertising; and
• Build or associate advertising audiences.

You may adjust cookie preferences through our cookie banner or privacy-preference center where available. Browser controls may also allow you to block or delete cookies, although parts of the website may not function correctly.

10.1 Global Privacy Control

Where required by applicable law, we process legally recognized Global Privacy Control or other universal opt-out signals as a request to opt out of the sale or sharing of personal information and targeted advertising for the browser or device sending the signal.

Because these signals are generally browser- and device-based, you may need to enable the signal on each browser and device you use.

10.2 Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not a single universally accepted standard for responding to traditional Do Not Track signals, we may not respond to them. We respond to legally recognized universal opt-out mechanisms where required.

11. Consumer Health Data

Information you submit concerning injuries, physical conditions, symptoms, diagnoses, treatment, medical services, disability, mental health, medications, or other health-related matters may constitute consumer health data or sensitive personal data under applicable law.

Our collection, use, sharing, and sale of consumer health data is also described in our separate:

Where applicable law requires affirmative consent to collect or share consumer health data, or a separate written authorization to sell it, we will request that consent or authorization separately.

You may withdraw consent from future collection or sharing, or revoke an applicable health-data sale authorization, by contacting us at privacy@americanaccidentnetwork.com

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, subject to legal, contractual, accounting, compliance, security, fraud-prevention, and dispute-resolution requirements.

The retention period may depend on:

• The nature and sensitivity of the information;
• The purpose for which it was collected;
• Whether it was transferred to a participating law firm;
• The need to document consent and communications;
• Contractual obligations to participating firms and service providers;
• Applicable statutes of limitation and legal-retention requirements;
• The existence of a dispute, complaint, investigation, or legal proceeding; and
• Security, fraud-prevention, and system-backup requirements.

We may retain limited records after a deletion request where permitted or required by law, including records needed to document the request, maintain suppression lists, prevent fraud, comply with legal obligations, or establish or defend legal claims.

13. Information Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, alteration, disclosure, loss, misuse, or destruction.

These safeguards may include access controls, authentication, encryption in transit, secure hosting, logging, vendor management, employee or contractor access restrictions, and incident-response procedures.

No website, database, telephone system, email system, or internet transmission can be guaranteed to be completely secure. You provide information at your own risk.

14. State Privacy Rights

Depending on your state of residence and whether an applicable privacy law covers our processing, you may have the right to:

• Confirm whether we process personal information about you;
• Access personal information we maintain about you;
• Correct inaccurate personal information;
• Delete personal information;
• Obtain a portable copy of certain personal information;
• Obtain information about categories or specific third parties that received personal information;
• Opt out of the sale of personal information;
• Opt out of the sharing of personal information for cross-context behavioral or targeted advertising;
• Opt out of certain profiling that produces legal or similarly significant effects;
• Limit certain uses or disclosures of sensitive personal information;
• Withdraw consent to the future processing of sensitive or consumer health data;
• Appeal a decision concerning a privacy request; and
• Exercise privacy rights without unlawful discrimination.

These rights are subject to exceptions and limitations under applicable law.

14.1 California Residents

Subject to applicable law, California residents may have the right to:

• Know the categories and specific pieces of personal information collected;
• Know the categories of sources, purposes, and recipients;
• Request correction or deletion;
• Opt out of the sale or sharing of personal information;
• Limit certain uses and disclosures of sensitive personal information; and
• Receive equal service and pricing when exercising privacy rights.

We do not currently offer financial incentives or price differences in exchange for personal information.

14.2 Nevada Residents

Nevada residents may submit a verified request directing us not to make certain sales of covered information. Broader rights may apply to consumer health data.

14.3 Other U.S. State Residents

Residents of states with comprehensive privacy laws may submit requests to access, correct, delete, obtain, or opt out of qualifying processing of their personal information, subject to applicable thresholds and exemptions.

15. How to Exercise Your Privacy Rights

You may submit a privacy request through any applicable method below:

Email: privacy@americanaccidentnetwork.com

Your request should include enough information for us to identify your records, such as your name, email address, telephone number, state of residence, and the nature of your request.

15.1 Verification

We may take reasonable steps to verify that the person making a request is the consumer to whom the information relates or an authorized representative.

Verification may require matching information you provide with information in our records. We will not request more information than is reasonably necessary to verify and process the request.

15.2 Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a request on your behalf.

We may ask the agent to provide proof of authorization and may contact you directly to verify your identity and confirm the agent’s authority.

15.3 Response and Appeals

We will respond within the period required by applicable law. We may extend the response period where legally permitted and will notify you when an extension is necessary.

If we decline to take action on a request, you may appeal by emailing privacy@americanaccidentnetwork.com with the subject line “Privacy Request Appeal.”

16. Do Not Sell or Share My Personal Information

An opt-out request generally applies prospectively. It may not require a law firm to delete or stop using information that was lawfully transferred before we received and processed the request.

To request deletion from a law firm that already received your information, you may need to contact that law firm directly. You may also submit a deletion request to us, and we will process it as required by applicable law.

We will not require you to create an account to submit an opt-out request.

17. Children and Information About Minors

Our services are intended for adults who are at least 18 years old. We do not knowingly collect personal information directly from children under 13.

An adult may submit limited information concerning a child who was involved in an accident only when the adult is the child’s parent, legal guardian, or is otherwise legally authorized to provide the information.

We do not knowingly sell or share personal information of consumers under 16 without legally required authorization.

Contact privacy@americanaccidentnetwork.com if you believe a child submitted personal information without proper authorization.

18. Participating Law Firms and Third Parties

Participating law firms are independent organizations and are not employees, agents, partners, or representatives of American Accident Network.

Once a law firm receives personal information, the firm may independently determine how it collects, uses, stores, discloses, and retains that information. Its practices may be governed by its own privacy policy and professional obligations.

Our websites may also link to third-party websites. We are not responsible for the content, security, or privacy practices of third-party websites or services.

19. Processing in the United States and Other Countries

We and our service providers may process and store personal information in the United States, Canada, and other countries where we or our providers operate.

Privacy and data-protection laws in those locations may differ from the laws where you reside.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal obligations, or business operations.

The “Last Updated” date at the top of the policy indicates when it was most recently revised.

We will provide additional notice where required by applicable law. Material changes will apply prospectively unless otherwise required or permitted by law.

21. Contact Us

Questions or requests regarding this Privacy Policy may be directed to:

Please do not include Social Security numbers, complete medical records, financial-account credentials, passwords, or other unnecessary sensitive information in an email privacy request.